Pilot Program for Commercial Information Provider Results in Over $400,000 in Sales to One Federal Agency Alone
ATLANTA (May 21, 2008) – For companies already on government procurement lists, sales and marketing services firm PointClear, LLC announced today that it can dramatically increase sales traction and the velocity of marketing investments through its expert lead generation and sales opportunity management programs directed to government sectors.
With more than a decade of experience, PointClear offers a thorough understanding of government sales processes at federal, state and local levels, including how to:
“Over the years, we’ve worked with a number of companies selling into multiple levels of government,” said PointClear President Dan McDade. “Our government-focused clients tell us they value our continuous stream of high-quality sales opportunities that are well-qualified and already engaged in the sales process.”
As a recent example, PointClear undertook a pilot program with a Fortune 1000 global provider of business information solutions, including to federal, state and local governments. PointClear business development associates worked as a seamless extension of the company’s sales team, identifying and targeting decision-makers in previously untapped or under-penetrated government agencies. PointClear familiarized prospects with the company’s information and data management solutions, appealing directly to their needs for decision-ready insight. Ultimately, PointClear identified top sales candidates and turned them over to the company’s sales team for one-on-one meetings.
The program resulted in over $400,000 in sales to one federal agency alone, with other prospective agencies still in the company’s sales pipeline. According to a company representative: “PointClear is excellent at execution. They’ve been very good at getting us appointments in government sectors where we haven’t been able to get appointments before.”
PointClear helps companies to identify and cultivate their higher-value prospects and drive revenue more effectively. The firm differentiates itself through its business development associates who are highly trained sales and marketing professionals. Familiar with government practices, regulations and terminology, they work to engage prospects in knowledgeable, peer-to-peer conversations that effectively communicate your value proposition and put you closer to making the sale.
Headquartered in Norcross, Ga., PointClear, the sales and marketing services firm, provides Sales Lead Management solutions that fill client forecasts, not just their pipelines. PointClear's expert sales and marketing professionals provide clients with forecastable sales opportunities, actionable market intelligence and effective market coverage. For more information about PointClear's products and services, go to http://www.pointclear.com.
