Leaders at the highest corporate levels don’t avoid sales pitches; in fact they welcome them—provided the sales person approaches them the right way.
—Nicholas A.C. Read, Dr. Stephen J. Bistritz, Selling to the C-Suite
Sept. 15, 2011
PointClear president Dan McDade was the guest for this episode of the Marketing Automation Podcast.
This interview covers the following topics.
How PointClear bridges the gap between marketing sales with response management, lead qualification and lead nurturing services.
Using multi touch marketing to enhance the marketing automation process.
When should an organization outsource outbound lead qualification.
What it takes to educate your prospect development associates on complex business products and processes.
How to staff outbound lead generation efforts.
The biggest mistake most companies make in their phone qualification efforts.
Podcast: Play in new window | Download
A weekly talk radio program centered around the topic of sales lead management hosted by well-known radio commentator Will Crist
Karla Blalock, VP,Solution Services, PointClear and Karen Hayward, Executive VP, CMO CenterBeam participated in the discussion July 7, 2011.
Listen now: