Leaders at the highest corporate levels don’t avoid sales pitches; in fact they welcome them—provided the sales person approaches them the right way.
—Nicholas A.C. Read, Dr. Stephen J. Bistritz, Selling to the C-Suite
Rod Sloane recently interviewed Dan McDade about why sales teams often receive too many leads.
Sloane is a philosopher of business success who is different. From his style to his delivery there is simply not another speaker like him. He teaches universal sales and marketing alignment principles that work for everyone from the receptionist to the Managing Director.
He is the author of “Alignment – The Secret to Getting Your Sales and Marketing Teams Working Together”, a
practical business book that cuts through all the clichés and attacks all the typical business wisdom that doesn’t work.
April 24, 2012
Uncovering The Truth About Leads, With Dan McDade from Midsize Business Leaders on Vimeo.
Lead generation and qualification are the meat and potatoes of the sales process, but also the source of conflict, infighting and wasted effort at many business-to-business (B2B) companies.
This practical presentation sheds light on the little-known secrets that help you focus your lead-generation efforts, align your sales and marketing organizations and drive revenue. Dan McDade debunks traditional thinking about how to generate qualified leads while uncovering the truths that lead to additional, larger and more profitable wins for your organization.
You'll learn:
Oct. 18, 2011
PointClear president Dan McDade was the guest for this episode of the Marketing Automation Podcast.
This interview covers the following topics.
How PointClear bridges the gap between marketing sales with response management, lead qualification and lead nurturing services.
Using multi touch marketing to enhance the marketing automation process.
When should an organization outsource outbound lead qualification.
What it takes to educate your prospect development associates on complex business products and processes.
How to staff outbound lead generation efforts.
The biggest mistake most companies make in their phone qualification efforts.
Podcast: Play in new window | Download
Sept. 15, 2011
A weekly talk radio program centered around the topic of sales lead management hosted by well-known radio commentator Will Crist
Karla Blalock, VP,Solution Services, PointClear and Karen Hayward, Executive VP, CMO CenterBeam participated in the discussion.
Listen now:
July 7, 2011