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Initial campaign resulted in $17.3 million pipeline and hundreds of thousands of dollars in sales ATLANTA, GA – October 26, 2004 – PointClear, LLC, a leading provider of outsourced Sales Opportunity Management (SOM) solutions for companies with complex sales processes, has helped Indus International Inc., a leading provider of Service Delivery Management (SDM) solutions, increase its pipeline by $17.3 million in 14 months. Through a comprehensive SOM program, Indus has seen significant progress and closed hundreds of thousands of dollars worth of business. Initially, Indus relied solely upon in-house sales staff and experienced many of the common pains, including lack of timely follow-up and the more immediate—RFPs and special projects—prioritized over the longer term opportunities. “We had no real processes in place and had no real leads in the pipeline,” said Chris Hale, director of solutions marketing, Indus. “Having worked with PointClear at three previous companies, I knew their approach worked, especially for companies with complex sales processes like Indus, and that we would get the results we needed.” PointClear utilized analysts with industry experience to optimize Indus’ sales process and establish a meaningful dialogue with and expand the company’s prospect list. After 14 months, Indus had a multi-million dollar pipeline and had received over 150 sales opportunities from the PointClear team, resulting in significant closed business. “PointClear continues to exceed everyone’s expectations and our sales team appreciates the accuracy and quality of the opportunities that are provided,” said Hale. “Integrating PointClear into our overall sales and marketing mix has allowed Indus, for the first time, to close the ‘sales-loop’ process and present our Executives with a true return on marketing investment (ROMI).” “PointClear’s practice of using only experienced professionals, not novice telemarketers or appointment setters, makes the difference and creates significantly more value for our clients such as Indus,” said Dan McDade, CEO and founder. “By having peer-to-peer conversations with our customers’ targets and leveraging the expertise of our analysts, we are able to reveal ready buyers that lead to real revenue.” About Indus International About PointClear Contact Information: |
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