| Leading Application
Outsourcer Looks to PointClear to Optimize its Business Development
Efforts
ATLANTA, GA and LEXINGTON, MA – May 13, 2003 –
PointClear, a leading demand creation firm serving technology companies
that sell complex solutions, announced that Surebridge, Inc. has
retained PointClear to continue providing business and opportunity
development services. Using PointClear’s proven business development
methodologies, Surebridge is able to accelerate its marketing efforts
with very short ramp times and address new areas of demand immediately
and effectively. PointClear was originally selected by Surebridge
in September of 2000 to help the company increase the volume and
quality of leads in its pipeline.
Surebridge turned to PointClear after a detailed review of marketing
service companies. “PointClear had an in-depth understanding
of our business and a staff of professionals who could effectively
communicate our value statements,” said Stephen Pace, executive
vice president, sales and marketing, Surebridge, Inc. “Since
the project started, PointClear has been instrumental in the success
of our marketing programs, driving a majority of our leads. We look
forward to continuing our relationship with PointClear, which has
proved to be a valuable partner.”
“We are honored that Surebridge has once again selected PointClear
to help them reach their sales goals,” stated Dan McDade,
president of PointClear. Our efforts are enhanced by the Surebridge’s
strong track record of delivering solutions with exceptional customer
service.”
About Surebridge
Surebridge, the leading provider of outsourced enterprise application
solutions for middle market companies, delivers brand name applications
choice and affordable strategy, implementation and outsourcing services.
Surebridge’s complete portfolio comprises ERP, CRM, eBusiness
integration and productivity applications, driving efficiencies
into business processes and adding value to customers, partners,
shareholders and employees alike. Its full service offerings include
software selection based on business need, rapid and precise application
deployment, upgrade services, secure hosting, application management
and continuous business improvement solutions. By providing outsourced
business-critical enterprise-level applications, Surebridge provides
tremendous cost savings to its customers. In addition, Surebridge’s
offerings are enhanced with a constant eye toward value through
high-touch customer service. Surebridge offers vertical expertise
in the manufacturing/distribution, financial services, healthcare/pharmaceutical,
services, publishing/media & communications, and public sector
industries. The company was founded in 1997 and is headquartered
in Lexington, Mass. For more information, please visit www.surebridge.com or call 781-372-3222.
About PointClear
Headquartered in Norcross, GA, PointClear, LCC is a leading provider
of outsourced Sales Opportunity Management (SOM) solutions for companies
such as Arrow, Cognos, Dell, Indus, Inovis and Sun. PointClear’s
expert team of sales and marketing professionals provide detailed
intelligence that: helps companies understand their markets, identifies
the most qualified sales opportunities, provides sales teams with
ready buyers, and verifies results. PointClear's comprehensive portfolio
of outcome-based marketing services includes: building/optimizing
marketing databases, multi-channel prospecting programs, in-depth
prospect profiling, fulfillment and e-fulfillment, list segmentation,
target market intelligence, closed-loop Sales Opportunity Management,
ROI analysis, and much more.
Contact Information:
Kathy Cabrera
Carabiner Communications
770.569.8221
kcabrera@carabinerpr.com
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