| PointClear clients
enjoy measurable improvements resulting from unique "Black Belt
Process"
ATLANTA, GA – April 5, 2005 – PointClear,
LLC, a leading provider of outsourced Sales Opportunity Management
(SOM) solutions for companies with complex sales processes, today
announced that it has formalized a professional training process
for its associates as part of the “Sales Black Belt Process,”
a program developed in conjunction with Beacon Worldwide Associates,
Inc. Team members participate in an intensive year-long program
to achieve increasing levels of productivity and effectiveness through
best practices training and execution. Point Clear and Beacon, having
partnered on past projects, collaborated to create an effective
associate development program that has increased the number of high
quality business opportunities for PointClear’s clients.
The program is designed to increase proficiency levels in certain
skill sets in order for the participants to advance to the next
level. Each level (or “belt”) represents the participant’s
evolving expertise and skill levels. This unique and innovative
approach is designed to heighten the awareness and effectiveness
of account team members in selling situations. Proven results include
increased lead rates, better quality of leads and higher close rates
per lead generated.
The Black Belt Process includes sessions that are highly focused
on developing a particular skill set. The class work is supported
by direct coaching from Beacon consultants to tie the participants’
progress to actual performance.
“Our process allows us to see into exactly what each person
knows about the subject matter, how they execute and where they
are aligned -- or not aligned -- with best practices,” said
Carl Erickson, President and CEO, Beacon Worldwide Associates Inc.
“This makes any training and support we provide easily customizable
to what the individual, group or client organization needs. It also
makes it extremely cost efficient because you hit the highest payback
items first.”
In addition to focusing on specific business development skill
sets, the program also utilizes the considerable experience of the
Beacon staff to ensure that related skills such as ROI analysis,
communications or presentation techniques are also tied in. BeaconWorldwide
has successfully implemented this program in organizations, from
young start-ups such as OutStart through established, international
organizations such as PriceWaterhouseCoopers.
“We are seeing solid results for PointClear and for our
customers through this unique program,” said Dan McDade, President
of PointClear. “This approach optimizes the entire individual,
helping them to recognize and make better use of their personal
skills while incorporating best practices training on a tactical
level. We are truly raising the standard for our service levels
and driving more revenue through our clients’ organizations.”
About Beacon Worldwide
Beacon Worldwide Associates Inc. is an 11-year-old company
focused entirely on sales research, consulting and training services
to companies selling complex products and services. They have worked
across 21 countries in 8 languages and the Beacon Accelerated Selling
Model has won numerous client and industry awards for their approach.
For further information please go to www.beacon-worldwide.com
or call 1-888-234-3997.
About PointClear
Headquartered in Norcross, GA, PointClear, LCC is a leading provider
of outsourced Sales Opportunity Management (SOM) solutions for companies
such as Arrow, Cognos, Dell, Indus, Inovis and Sun. PointClear’s
expert team of sales and marketing professionals provide detailed
intelligence that: helps companies understand their markets, identifies
the most qualified sales opportunities, provides sales teams with
ready buyers, and verifies results. PointClear's comprehensive portfolio
of outcome-based marketing services includes: building/optimizing
marketing databases, multi-channel prospecting programs, in-depth
prospect profiling, fulfillment and e-fulfillment, list segmentation,
target market intelligence, closed-loop Sales Opportunity Management,
ROI analysis, and much more.
Contact Information:
Kathy Cabrera
Carabiner Communications
770.569.8221
kcabrera@carabinerpr.com
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