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PointClear’s Lead Generation Services Identify and Qualify Sales Opportunities for Enterprise IM Solutions ProviderATLANTA and CHICAGO (August 23, 2005) – PointClear, LLC, a leading provider of lead generation outsourcing and sales opportunity management solutions for companies with complex sales processes, today announced that it has helped Parlano, Inc. drive sales through its lead generation and prospect qualification services. Parlano is a leading provider of intelligent enterprise instant messaging (IM) solutions. A fast-growing start-up, Parlano decided that outsourcing lead generation processes would be a cost-effective alternative to building an internal sales force. Its secure MindAlign enterprise IM solution is sold to large financial services firms in the United States and the United Kingdom. “The management and training of an internal sales team, as opposed to outsourcing, would have been a significant undertaking, and we were incredibly impressed with PointClear,” said Chris Rechtsteiner, vice president of Marketing and Communications for Parlano. “The PointClear team ramped up quickly and continues to provide us with qualified prospects who are interested in our products and services.” According to Rechtsteiner, after going through the initial kickoff with Parlano, PointClear’s lead generation team ramped up within two weeks and was ready to begin making calls. In contrast to outsourcing, he estimates that it might have taken more than two months to ramp up a staff internally. Regarding the results of the outsourcing initiative, Rechtsteiner said, “PointClear has paid for itself probably ten times over.” By outsourcing lead generation and prospect qualifying to PointClear, a company’s internal resources are able to focus their efforts on closing sales with the most likely prospects instead of trying to identify leads. “For Parlano, it was clearly a build versus buy decision, and we were able to prove that our outsourcing services drive results,” said Dan McDade, president for PointClear. “Our differentiating factor in the marketplace is the quality and experience of our sales teams.” As a lead generation partner, PointClear acts as a seamless extension of its clients’ internal resources and processes. To enhance communications between the two companies, Parlano installed its IM software on the PointClear team members’ computers, facilitating dialog and information-sharing. As the company continues growing, Parlano indicated that it plans to expand its use of PointClear’s lead generation and sales opportunity management services. About ParlanoParlano is a leading provider of intelligent enterprise instant messaging solutions that improve the visibility of, and access to, people and information. Parlano's MindAlign solutions deliver instant, intelligent and persistent group and topic-based messaging to securely connect employees, customers and partners with the right people, information and context to execute business processes more efficiently. Clients include ABN AMRO, The Royal Bank of Scotland, Standard Chartered Bank and UBS. Parlano supports its customers and partners from its worldwide headquarters in Chicago, Illinois and EMEA headquarters in London. For more information, please visit www.parlano.com. About PointClearHeadquartered in Norcross, GA, PointClear, LLC is a leading provider of lead generation outsourcing and sales opportunity management solutions for companies such as Arrow, Cognos, Dell, Indus, Inovis and Sun. PointClear’s expert team of sales and marketing professionals provide detailed lead generation intelligence that: helps companies understand their markets, identifies the most qualified sales opportunities, provides sales teams with ready buyers, and verifies results. PointClear's comprehensive portfolio of outcome-based marketing services includes: building/optimizing marketing databases, multi-channel prospecting programs, in-depth prospect profiling, fulfillment and e-fulfillment, list segmentation, target market intelligence, closed-loop sales opportunity management, and ROI analysis. Find out more about outsourcing lead generation processes with PointClear. Contact:
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