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PointClear Celebrates Ten Years of Providing Sales and Database Marketing Services
NORCROSS, Ga. (July 18, 2007) - Norcross-based marketing services provider PointClear, LLC (www.pointclear.com) celebrated its ten-year anniversary by organizing a clothing drive for the Foster Children's Foundation, Inc. The drive was part of PointClear employees' longstanding tradition of supporting local not-for-profit organizations.
Marketing Strategies Company PointClear Named "Partner of the Year" for its Database Marketing Efforts
NORCROSS, Ga. (July 17, 2007) - Sales and marketing strategies firm PointClear, LLC announced today that it has been named 2006 Partner of the Year by CenterBeam, a leading provider of outsourced IT services. This is the fourth straight year PointClear has achieved the distinction. PointClear provides unique sales and marketing strategies, including database marketing services, that enable organizations to generate greater revenue from their direct marketing campaigns while adding efficiency to lead management functions.
Dan McDade participates in MarketingSherpa’s Special Report: “Lead Scoring & Management Roundtable – 6 Experts Answer Sherpa’s Top 10 Questions”
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Why Too Many Leads Can Hurt Sales Performance
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PointClear delivers 10:1 return on investment for CenterBeam
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PointClear Webinar on Lead Farming™ Reveals Secret to Turning Raw Sales Leads into Real Opportunities
ATLANTA, GA - February 28, 2007 – PointClear, LLC, a leader in Business Prospect Outsourcing, announced today that more than 80 senior executives attended its first educational webinar focused on Lead Farming™ as a way to enhance sales performance by qualifying sales leads. The free live sales and marketing webinar was hosted on Jan. 23 and has been recorded for viewing online.
PointClear Utilizes Lead Farming to Fill Sales Pipelines with Qualified Prospects
ATLANTA, GA - November 14, 2006 - PointClear, LLC, a leader in Business Prospect Outsourcing, believes that companies should incorporate Lead Farming™ into their direct marketing campaigns as a way to improve their sales performance. Lead Farming™ is the process by which raw sales leads are properly filtered, qualified and developed prior to being turned over to the sales force for harvesting.
PointClear Increases Sales Leads for
ICM with Lead Generation
ATLANTA, GA - October 17, 2006 - PointClear, LLC, a leader in Business
Prospect Outsourcing, announced today the results of its pilot program
to increase sales leads for ICM Corporation, a provider of regulatory
compliance solutions for the life sciences industry. PointClear's
lead generation and prospect qualification services enabled ICM
to grow its sales pipeline from just under $1 million to $5 million
within the 90-day pilot phase.
PointClear Urges Sales and Marketing Departments to Learn The Truth About Leads
ATLANTA, GA - August 15, 2006 - PointClear, LLC, a leader in Business Prospect Outsourcing, is making available a free handbook that delivers concise, practical advice to organizations that want to increase ROI from their sales and marketing activities. Entitled The
Truth About Leads, the handbook is designed to help B2B companies learn how to improve their sales performance by going beyond basic lead generation programs.
PointClear Helps Gwinnett County School System Students Get Ready for Class
NORCROSS, GA – August 8, 2006) – For the third consecutive year, PointClear, LLC is helping children in the Gwinnett County school system to go back to school with needed supplies. The Business Prospect Outsourcing™ company announced today that its employees have raised funds through internal programs to purchase supplies used to fill 100 backpacks. The backpacks were donated by home furnishings retailer IKEA Atlanta.
Direct Marketing Firm PointClear
Adds Four New Clients, Renews Five More
ATLANTA, GA - July 18, 2006 - Direct marketing firm PointClear today
announced the signing of four new clients for its list analytics,
lead generation and prospect qualification services that deliver
ready buyers to businesses. Additionally, five existing clients
have extended their contracts for PointClear direct marketing programs.
Lead Generation Programs that Produce an Abundance of Leads Often Do More Harm than Good
ATLANTA, GA - June 27, 2006 - PointClear offers advice that flies in the face of today's large-scale marketing campaigns - forego lead generation strategies that generate volumes of low-value prospects, to focus on identifying and nurturing a smaller base of highly qualified leads. When sales reps are presented with a smaller number of qualified leads, they are able to give those leads priority attention.
The Power of Segmentation Boosts
PointClear Database Marketing Campaigns
ATLANTA, GA - June 6, 2006 - Most organizations have mandated the
use of database marketing - cleaning up and improving use of their
in-house customer and prospect databases to drive incremental sales.
However, traditional database clean-up programs are only marginally
accurate and successful at replacing dirty or absent data with fresh,
correct data; these programs generally fail to add the market segmentation
or prioritization needed to generate higher returns on campaigns.
Multi-touch Direct Marketing Campaigns
Increase Results by Over 65%
ATLANTA, GA - May 2, 2006 – PointClear, the Business Prospect
Outsourcing company, documents that successful companies are shifting
from large and costly single media campaigns to direct marketing
campaigns that use a mix of media such as phone calls, email and
direct mail to build familiarity and repetition with targeted prospects.
The most successful companies are integrating multiple media into
a coordinated marketing strategy to maximize effectiveness.
PointClear’s “Five Silver
Bullets” Can Help Identify Sales and Marketing Leakage
ATLANTA, GA - April 18, 2006 – PointClear, the Business Prospect
Outsourcing company, says that sales and marketing “leakage”
is a common problem for most organizations today. Leakage occurs
when significant dollars are spent on lead generation campaigns
that fail to deliver consistent high-quality leads, which in turn
means that sales reps tend to ignore marketing efforts.
PointClear Goes Beyond Lead Generation
to Increase Qualified Sales Leads by as Much as 500 Percent per
Month
ATLANTA, GA - March 21, 2006 – PointClear LLC, the Business
Prospect Outsourcing company, announced today that Briot USA has
experienced an average of a 500 percent increase in qualified sales
leads per month since the companies began working together in November
2005 to enhance Briot's lead generation processes.
PointClear Named ‘Partner
of the Year’ by CenterBeam
ATLANTA, GA - February 21, 2006 – PointClear LLC, the Business
Prospect Outsourcing company, today announced that its business
development efforts on behalf of CenterBeam have resulted in PointClear
being named 2005 Partner of the Year by CenterBeam, a leading provider
of outsourced IT services. PointClear applies its Sales Opportunity
Management solutions to help CenterBeam accelerate its business
growth through aggressive identification and qualification of sales
leads.
PointClear Points out Fallacy of the
Appointment Setting Sales Process
ATLANTA, GA - January 17, 2006 – Appointment setting companies
promise to get your sales reps face-to-face with prospective customers,
but does this sales process actually lead to better sales performance?
According to Dan McDade, president of PointClear, the term “appointment
setting” is a misnomer, since what these companies are doing
is actually “appearance setting.” In other words, companies
may agree for your sales rep to show up, but many of the meetings
will not pan out to be with bona fide prospects, and some may not
even recall setting the appointment in the first place.
PointClear Announces Six New Clients in Sixty
Days
ATLANTA, GA - January 10, 2006 - PointClear LLC today announced
the signing of six key customers over the past sixty days, underscoring
the growing interest in business development solutions that help
organizations more efficiently connect with ready buyers. PointClear's
proven Sales Opportunity Management solutions go beyond generation
of sales leads to drive revenue, cover markets and fill forecasts
for companies with complex sales processes.
Disconnect Between Sales and Marketing
Remains a Key Business Challenge in Marketing Campaigns
ATLANTA, GA - December 13, 2005 – Sales and marketing departments
often find themselves at odds despite their common goals of increasing
company revenue. Finger-pointing routinely goes both directions,
with marketing complaining that sales doesn’t follow up adequately
on leads, and sales grumbling about the quality of prospects being
generated by marketing campaigns. According to Dan McDade, president
of PointClear, LLC, there is a more viable way to bridge the “sales
and marketing gap” – by abandoning the focus on producing
large volumes of sales leads and shifting the attention to identifying
and qualifying the best prospects.
Business Development Firm Provides
Evidence of Growing Demand For “Ready Buyers”
ATLANTA, GA - December 6, 2005 - PointClear LLC, the Business Prospect
Outsourcing company, today announced the signing of six key customers
over the past sixty days, underscoring the growing interest in business
development solutions that help organizations more efficiently connect
with ready buyers. PointClear’s proven Sales Opportunity Management
solutions go beyond generation of sales leads to drive revenue,
cover markets and fill forecasts for companies with complex sales
processes.
PointClear's Six-Step Business
Prospect Outsourcing Methodology Delivers High-Value Corporate Sales
Opportunities
ATLANTA, GA - October 25, 2005 - PointClear LLC today announced
its proven lead management methodology that produces high-value
sales opportunities. PointClear's "Six Deliverables" lead
management process helps drive client revenue by providing marketing
with expanded, strategic processes to address six critical areas
that can help produce sales opportunities: prospect data warehouse,
prospect data enhancement, prospect segmentation, opportunity qualification
and nurturing, distribution of sales opportunities, and opportunity
validation.
Parlano Fills Sales Pipeline
by Outsourcing Lead Generation to PointClear
ATLANTA, GA - August 23, 2005 - PointClear LLC today announced that
it has helped Parlano, Inc. drive sales through its lead generation
and prospect qualification services. Parlano is a leading provider
of intelligent enterprise instant messaging (IM) and persistent
group chat solutions.
PointClear Provides Support to
Partnership Against Domestic Violence
ATLANTA, GA - August 1, 2005 - Through a series of seasonal campaigns
to raise donations, PointClear has continued its support of Gwinnett's
Partnership Against Domestic Violence (www.padv.org)
program for a second year. The company has contributed to this charity
as part of its corporate program to support local non-profit organizations.
PointClear community service
benefits Foster Children's Foundation
ATLANTA, GA - June 1, 2005 - Continuing a long-standing tradition
of providing assistance to Atlanta-area charitable organizations,
PointClear recently completed an internal campaign to benefit Foster
Children's Foundation (FCF), a non-profit serving Atlanta-area foster
children.
ActivSoftware Projects Tenfold
Return on Investment Using PointClear's Sales Opportunity Management
Process
ATLANTA, GA - May 16, 2005 - PointClear, LLC, a leading provider
of outsourced Sales Opportunity Management (SOM) solutions for companies
with complex sales processes, has delivered to Whitesboro, N.Y.-based
ActivSoftware 140 qualified sales opportunities with a return on
marketing investment approaching 10 to 1.
PointClear Improves Sales Opportunity
Output Through Innovative Training and Best Practices Education
ATLANTA, GA - April 5, 2005 - PointClear, LLC, a leading provider
of outsourced Sales Opportunity Management (SOM) solutions for companies
with complex sales processes, today announced that it has formalized
a professional training process for its associates as part of the
"Sales Black Belt Process," a program developed in conjunction
with Beacon Worldwide Associates, Inc.
PointClear Experiences Growth
in Revenue, Workforce and Client Roster in 2004
ATLANTA, GA - January 21, 2005 - PointClear, LLC, a leading provider
of outsourced Sales Opportunity Management (SOM) solutions for companies
with complex sales processes, announced successful gains in three
key areas in 2004: revenue, workforce and client acquisition.
PointClear Study Shows Companies
Are Shifting Their Marketing Mix in 2005 To Improve Lead Generation
and Qualification
ATLANTA, GA - November 16, 2004 - PointClear, LLC, the leading provider
of outsourced Sales Opportunity Management (SOM) solutions for companies
with high-value solutions and complex sales, today announced the
results of a perception study conducted during Q3 which revealed
that medium- to large-sized high-tech and service organizations
are shifting their marketing mix in 2005.
Indus International Steps Up Sales
Efforts and Increases ROI With PointClear
ATLANTA, GA - October 26, 2004 - PointClear, LLC, a leading provider
of outsourced Sales Opportunity Management (SOM) solutions for companies
with complex sales processes, has helped Indus International Inc.,
a leading provider of Service Delivery Management (SDM) solutions,
increase its pipeline by $17.3 million in 14 months. Through a comprehensive
SOM program, Indus has seen significant progress and closed hundreds
of thousands of dollars worth of business.
PointClear Expands Headquarters
By 50 Percent
ATLANTA, GA - October 19, 2004 - PointClear, LLC, a leading provider
of outsourced Sales Opportunity Management (SOM) solutions for companies
with complex sales processes, has just completed the expansion of
its headquarters and added 50 percent more space. This expansion
will increase the company's existing space in Norcross to over 25,000
square feet.
PointClear Reports Record Revenue
Growth
ATLANTA, GA - August 24, 2004 - PointClear, LLC, a leading provider
of outsourced Sales Opportunity Management (SOM) solutions for companies
with complex sales processes, today announced that its revenues
have increased in the first two quarters of 2004, ending June 30.
Total revenues for the first six months of 2004 represent a jump
of 25 percent compared to the first six months of last year.
Three New Directors Announced
at PointClear
ATLANTA, GA - July 7, 2004 - PointClear, LLC, a leading provider
of outsourced Sales Opportunity Management (SOM) solutions for companies
with complex sales processes, today announced the promotions of
Marc DeSandre, Carrie Surprenant and Karla Fuller, to key director
positions.
PointClear Supports Employee's
Efforts on Behalf of Leukemia Society's Team in Training
ATLANTA, GA - On June 1, 2003 - PointClear Associate Lisa Layman
will achieve a goal that less than 2% of all Americans ever even
attempt. She'll be running the San Diego Rock-N-Roll Marathon with
the Leukemia & Lymphoma Society of America's Team in Training.
Surebridge, Inc. Retains PointClear
to Support Market Development Initiatives
ATLANTA, GA and LEXINGTON, MA - May 13, 2003 - PointClear, a leading
demand creation firm serving technology companies that sell complex
solutions, announced that Surebridge, Inc. has retained PointClear
to continue providing business and opportunity development services.
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PointClear Names Brian Bagwell
as Controller
ATLANTA, GA - March 19, 2003 - PointClear, a leading demand creation
firm serving technology companies that sell complex solutions, announced
today the appointment of Brian Bagwell as controller. Read More..
Media inquiries:
Contact:
Kathy Cabrera
Carabiner Communications
770.569.8221
kcabrera@carabinerpr.com
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