As organizations continue to
shift their focuses from cost-containment to revenue growth, many
are employing focused sales lead management activities that help
capture and increase market share. By effectively using lead management
and market segmentation tools, organizations can more accurately
profile and define their targets, identify the gap between the market
captured and the whole market, and resolve confusion surrounding
the mission of CRM and sales force automation versus the mission
of developing robust prospect databases and a steady pipeline of
new business opportunities. Because sales lead management is a fundamental
business process – not a sales-only program or campaign –
it must be integrated into everything the organization does and
aligned with the overall business strategy to be effective.
Hone Your Prospects with Market Segmentation and Intelligence
“Sales Lead Management: Five Silver Bullets for Revenue
Growth” outlines the fundamentals and requirements for
effectively managing leads and transforming them into revenue. Learn
why market segmentation and intelligence gathering are critical
to identifying your target. Discover how a single, precisely-defined
prospect database can contribute to your sales and marketing success
by giving sales staff the ability to communicate your value proposition
in a meaningful way to potential prospects, measure their responses,
and continue to incubate identified opportunities.
Click here to download the
entire article and learn how sales lead management can help your
organization increase competitive advantage, market share and profitability.
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