Marketing Sherpa- Lead Scoring and Management Roundtable- 6 Experts Answer Sherpa's Top 10 Questions

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• Why Sales Needs Fewer Leads


• 5 Silver Bullets


• Leads and Appointments


• Relational Segmentation

Dan McDade was asked to participate in Marketing Sherpa’s latest roundtable discussion. As an expert on lead generation, Dan McDade has in depth knowledge of Lead Farming™ and qualified sales opportunities to bring to the table.

Learn Why Your Sales Team May Actually Need Fewer Leads

Marketing Sherpa Says:

“For many B-B marketing departments these days, the biggest challenge isn’t getting a steady flow of new leads, it’s figuring out how to handle leads on the back end before and during the pass-off to sales.

Everyone knows the biggest mistake you can make is simply to hand a fat pile of leads over to sales…without any sorting, qualification, scoring or tracking systems.

But, what’s the best way to do all of this? Marketing Sherpa asked six experts to join our exclusive Lead Management Roundtable. We posed 10 of the toughest questions B-B marketers often ask us about leads. Here are our questions and the practical advice (as well as sometimes debates) we received…”

To learn more about qualified sales opportunities, download the full PDF of this article here.