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ICM: "PointClear is delivering an average of five to six high-quality sales leads per week."ATLANTA (October 17, 2006) – PointClear, LLC, a leader in Business Prospect Outsourcing, announced today the results of its pilot program to increase sales leads for ICM Corporation, a provider of regulatory compliance solutions for the life sciences industry. PointClear’s lead generation and prospect qualification services enabled ICM to grow its sales pipeline from just under $1 million to $5 million within the 90-day pilot phase. “PointClear is delivering an average of five to six high-quality sales leads per week,” said Ramon Dempers, president and CEO of ICM Corporation. “Over the course of the pilot program, we’ve come to view PointClear as a marketing arm for our company and an extension of our internal resources.” PointClear establishes a dialog with organizational decision-makers and identifies and qualifies sales leads for its clients. Companies with a complex solution or service and extended sales cycles benefit from PointClear’s process oriented approach to lead generation, which results in a predictable, repeatable production model. ICM has been impressed with the caliber of the PointClear team and its ability to ramp up quickly on the company’s solution. ICM has also benefited from PointClear’s cutting-edge lead generation technology, which supports the business prospecting activities while increasing qualified sales leads. “Members of the PointClear team were talking to prospects like industry veterans within days,” said Dempers. “In the past, we’ve worked with firms that make a lot of calls but generate very few qualified sales leads. The difference with PointClear is the education and experience of its professionals.” According to PointClear President Dan McDade, “We focus on a lead generation program that produces high-value prospects for our clients, leading to more efficient sales activities and greater revenue. We’re pleased to partner with ICM and help drive qualified sales leads to its sales force.” ICM plans to expand its use of PointClear’s sales lead management services beyond the pilot phase of the lead generation program. For nearly a decade, PointClear has been helping companies with complex sales processes to improve their sales performance. PointClear lead generation programs are based on its Six Deliverables Methodology™, which integrates proven marketing practices, tools and metrics to help companies connect with target audiences and close more sales. About ICM Corporation About PointClear Contact: |
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