Aligned businesses are more likely to qualify leads fully than those that are less aligned. To qualify leads, they are monitoring behavior (clicks, seminar attendance, whitepaper downloads …), and using automated email dialogue and outbound telemarketing …. creating a common language, using an end-to-end process common to sales and marketing and building small, nimble teams.
—Marketing Profs
PointClear employs a multi-touch, multi-media, multi-cycle process to multiply results for our clients. We have developed effective ways to reach prospects that depend on a mix of tactics that maintains positive awareness of your offering until it’s time to buy.
Multi-touch: Frequency matters. PointClear leverages our experience analyzing touchpoint frequency for hundreds of clients—on your behalf. We’ve found that targets in our clients’ markets need an average of 12 contacts in order to engage. Qualification can take as many as 24 additional impressions, while nurturing prospects, depending on the sales cycle and situation, can take even more touchpoints. We know how often your message needs to get in front of your targets to deliver the results you need.
Multi-media: Outbound calls … voicemail … personalized email … e-marketing … web sites … landing pages … traditional direct marketing … PointClear uses a smart mix of mediums and messages to generate leads, engage contacts and nurture prospects, assuring your prospect development program delivers.
Multi-cycle: PointClear develops prospects across more than one sales cycle. Perhaps a high-value prospect is interested, but currently has no budget. Or perhaps the budget exists, but interest is low. PointClear has the experience and the nurturing know-how to patiently develop these targets into leads; leads into prospects; and prospects into sales-ready opportunities.
Multiply results: PointClear has the expertise and flexibility to apply multiple ways and means to reach your targets. You benefit from a more predictable sales forecast and a rapid return on your marketing investment. In fact, PointClear clients average a 10x ROI—results multiplied in large part because of this unique process approach.
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