Direct Marketing Firm PointClear Adds Four New Clients, Renews Five More

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Abbott, Checkfree, Manhattan Associates, and Siemens to Receive Lead Generation Services

ATLANTA (July 18, 2006) – Direct marketing firm PointClear, LLC, a leader in Business Prospect Outsourcing, today announced the signing of four new clients for its list analytics, lead generation and prospect qualification services that deliver ready buyers to businesses. Additionally, five existing clients have extended their contracts for PointClear direct marketing programs.

New PointClear clients include:

•  Abbott, a global health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products.
  
•  Checkfree, a provider of financial electronic commerce services and products to organizations around the world.
  
•  Manhattan Associates, a leading supply chain solutions provider.
  
•  Siemens, a global leader in electrical engineering and electronics.

Pre-existing clients that have formally renewed their relationships with PointClear and that will continue to use its direct marketing and lead generation services include Briot USA, Capgemini, Dun & Bradstreet, Lanier Worldwide and MeadWestvaco.

“Low-end lead generation and appointment-setting programs clog the pipeline with poor quality leads that rarely translate into closed sales,” said Dan McDade, president of PointClear. “Our clients appreciate the substantial lift resulting from our list analytics and multi-touch direct marketing campaigns.”

According to McDade, employing list analytics alone can account for as much as a 50 percent lift in response rates. List analytics goes beyond lead generation and uses database segmentation and prioritization to identify and focus on higher-value prospect names in order to get better results from direct marketing campaigns. Similarly, PointClear’s multi-touch campaigns rely on a mix of media – phone calls, email and direct mail – to build familiarity and repetition with targeted prospects.

“We’re excited by the benefits,” said Bret Davis, president of Briot USA. “We anticipate using PointClear to pinpoint and cultivate higher-value prospects. We’re confident PointClear can help us to increase our selling efficiency and effectiveness.”

PointClear has spent a decade helping organizations with complex sales processes to increase their sales performance and enhance their lead generation programs. Its Six Deliverables Methodology™ integrates marketing best practices, tools and metrics to help companies connect with targets and close sales.

About PointClear

Headquartered in Norcross, GA, PointClear, the Business Prospect Outsourcing company, provides Sales Opportunity Management solutions that fill client forecasts, not just their pipelines. PointClear's expert sales and marketing professionals deliver the opportunities clients need to increase sales, correctly cover client markets, and add predictability and surety to client forecasts.

Contact:
Kathy Cabrera
Carabiner Communications
770.569.8221
kcabrera@carabinerpr.com