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When it comes to defining and executing successful strategic database marketing services, data makes a difference. In fact, more than 60 percent of the value of any marketing campaign is in the list, so data plays a major role in developing a target market profile. Most companies simply do not understand the various list source propositions, nor are they willing to invest the more than $50,000 per year that PointClear spends to maintain subscriptions to the top list providers. Our robust database marketing services take advantage of a repository for in-depth prospect contact information, which we’ve aggregated and refined over more than a decade of working with companies in a variety of industries. In addition, we tap into several internal and external data sources to develop a client-specific database and market profile that inform all of the work we do with your organization. We then leverage this data through multimedia campaigns – including phone, email and direct mail — to help you convert business opportunities into sales.Key to Success: One Prospect Database from Multiple Market Profile Data SourcesMarketPoint Master FileTM: An important part of our work on your behalf consists of using our database marketing services to develop a single, precisely defined prospect database that is critical to the success of your efforts. We build a custom MarketPoint Master File for each client—yours is unique to your company and based on market profile data from various sources. For example, if your target market is comprised of financial services companies, then the prospect list you provide may be enhanced with contacts from OneSource, with firmographic data from Hoover’s, with IT environment data from Harte-Hanks and with vertical-specific data from Thomson Financial, and so on. Of course, our ability to communicate your value proposition to potential prospects matching your market profile, measure their responses, and continue to nurture identified opportunities is equally important to the success of these database marketing services. PinPoint Master FileTM: The secret to the success of your MarketPoint Master File is the multi-sourcing of market profile data via our PinPoint Master File. It contains more than four million executive contact names that function as a source of enhanced data. The PinPoint Master File provides access to additional contact information that our business development associates use as they make contact with prospects on your behalf. Learn more about the database marketing services offered by PointClear.
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