| Our program managers
have served as senior product management, sales, and marketing executives
in a variety of organizations across dozens of verticals. They are
responsible for managing, analyzing, and continually refining each
client engagement.
The following is a partial list of responsibilities owned by your
program manager:
- Using due diligence in program development
- Creating a MarketPoint Masterfile development strategy
- Specifying data elements for capture in PinPoint (PointClear's proprietary data capture and workflow tool built in SQL)
- Creating a Media Plan - including market, offer and media components
- Designing a client specific training curriculum with clients, including sales and marketing executives
- Conducting a pre-program readiness assessment
- Reviewing audios for compliance and coaching
- Conducting ongoing training
- Monitoring production metrics
- Monitoring and managing lists
- Monitoring the pipeline
- Signing off on lead dispositions prior to distribution to client
- Providing the agenda for and moderating weekly client conference calls
- Providing regular and periodic special reporting to sales and marketing executives
- Recommending recognition, including President's Circle nominations
Among the most experienced professionals in the business, the individual experience of our program managers speaks volumes:
- 33 years in senior sales and marketing management, consulting
services, and telecommunications
- 18 years in product and sales management, technology, financial
services, CPG, and manufacturing
- 23 years in marketing management, telecommunications, financial
services, and CPG
- 10 years in sales and marketing management, professional
services, technology, and manufacturing
- 27 years in sales and marketing management, professional services,
and technology
- 20 years in senior operations, sales and marketing management,
financial & consulting services, manufacturing, and utilities
- 25 years in sales strategy and management, technology, and
professional services
When communicating with senior sales and marketing executives
in complex prospect organizations, knowledge and experience count.
That's why you need the SOM partner you can count on - PointClear.
Contact us and learn more about how our
sales and marketing executives can help your business.
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