Our Philosophy: Learn Why We Believe In Creating a Direct Marketing Strategy

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Why is it such a challenge to find the real decision-makers in today's complex and functionally diverse business environment, so that a direct marketing strategy can be put in place?

It’s because most significant purchases today are evaluated by a fragmented and geographically dispersed group of individuals from functionally diverse areas within a company who are each working on that company’s sales strategy. Senior management pulls together these cross-functional teams with the goal of achieving consensus and making the best decisions for the corporation. Although this may be an effective approach for the business, it makes selling into these organizations extremely difficult. This is why implementing a direct marketing strategy can be so crucial to the success of a campaign.

And beyond the difficulty of finding a business’s decision-maker, how many real opportunities do most companies miss every day with a fragmented sales strategy?

The answer is….a lot! Real opportunities are generally buried among hundreds of worthless so-called "leads" dumped on the sales force from tradeshows, webinars, and other top-of-the-funnel marketing activities. Regardless of the sources, creating a direct marketing strategy to prospect and identify qualified sales opportunities is probably not your sales team's core competency, and it shouldn't have to be. That's why outsourcing to us and taking advantage of our Sales Opportunity Management™ system to streamline your sales strategy is often the only way to get it done right.

We Provide the Focus and Resources You Need to Enhance Your Sales Strategy

With PointClear, you get the keen focus and resources you need to enhance your sales strategy, cover the market, drill-down internally, and identify those hard-to-find prospects that are ready to buy. No more sifting through stacks of "leads" trying to figure out which are worth pursuing. Our expert business development associates help create a direct marketing strategy to rapidly pinpoint the best prospects, generate highly qualified sales opportunities, and produce consistent, measurable results.
Clients including Abbott, Capgemini, Dun & Bradstreet, Lanier, and Meadwestvaco count on PointClear to implement a direct marketing strategy that delivers ready buyers and real business intelligence to their sales teams. And we do. In fact, we back our capabilities with a service level agreement (SLA). At the completion of a pilot program, we develop a service level agreement with our clients to set mutual goals and expectations for future engagements. Once the SLA is approved, if at any point you're not satisfied with PointClear's performance in focusing your sales strategy, we'll work at our expense until you are.

Learn more about how PointClear can develop a direct marketing strategy for your company that gets the results you desire.