| Learn
the answers to many of the frequently asked questions about our lead
generation services.
How can PointClear help
me grow my business?
Most of the companies we talk to struggle with prospecting. At
PointClear, we take what may be your company's greatest weaknesses
and turn them into its greatest strength. PointClear is a leading
provider of outsourced Sales Opportunity Management™ (SOM)
solutions and lead generation services for companies with complex
sales processes. PointClear's lead generation services extend your
sales and marketing efforts, resulting in accurate prospect market
identification, highly qualified sales opportunities, and predictable,
measurable results.
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What services does PointClear
provide?
PointClear's expert team of sales and marketing professionals provide
detailed intelligence that helps companies understand their markets,
identify the most qualified sales opportunities, provide sales teams
with ready buyers, and consistently verify results. Our comprehensive
portfolio of ROI-based lead generation services includes:
- Building and optimizing marketing databases
- Multi-channel prospecting programs
- In-depth prospect profiling
- Fulfillment and e-fulfillment
- List segmentation
- Targeted market intelligence
- Closed-loop Sales Opportunity Management
- Response management,
- ROI analysis
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How are PointClear's business development associates better than telemarketers, appointment setting, or other lead generation services and techniques?
A full 100 percent of our business development associates have
college degrees, and the average age of a PointClear business development
associate is 32 (nine years older than the industry average, according
to IDC). Each business development associate is trained in the most
respected sales techniques, including Spin Selling, Solution Selling,
and Miller Heiman Solutions. And our business development associates
come from a sales and marketing background, bringing three to five
years experience to our company when they join us.
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Will my potential clients
know that they are speaking with a PointClear business development
associate?
When you utilize our lead generation services, PointClear will
work as an extension of your company. We speak your language, we
know your industry's solution and sales processes, and we are your
potential clients' peers. All our communications and follow-up are
completed in your name and reflect your messaging and philosophy.
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Why should I outsource
Sales Opportunity Management to PointClear?
Of all the critical success factors in sales, the first is identifying
qualified opportunities, arguably the most important, but also the
most difficult to achieve. With most sales and marketing departments
comprised of fragmented buying teams and geographically disparate,
functionally diverse groups, it is no surprise that the sales process
frequently doesn’t measure up to the organization's potential.
In fact, most companies overlook a surprisingly large number of
real opportunities, simply because they are buried among dozens
of worthless "leads" from cold calls, tradeshows, purchased
lists, and so on. By outsourcing the Sales Opportunity Management
process and taking advantage of our lead generation services, your
organization can staff this critical business process with a group
of world-class professionals dedicated solely to providing sales
and marketing organizations with the resources, expertise, and efficiency
required to get the job done.
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Can you prove ROI?
One of our client's sales teams documented $15,900,000 in their
pipeline after just four months of working with PointClear. A variety
of factors determine the time to ROI—but PointClear is committed
to delivering a rapid return on your investment with our lead generation
services. We will develop and manage a closed loop process with
you, and the results will speak for themselves. In addition, we
believe in accountability. Setting, meeting, and communicating about
expectations are important parts of our process. At the conclusion
of four to six weeks of program execution, your company and PointClear
will develop a mutually-agreed upon service level agreement (SLA)
to govern future performance on the project. If we do not meet the
SLA, PointClear will continue to provide lead generation services
at our expense until the SLA is satisfied. By executing an SLA,
we can work with our clients to address and handle any concerns
quickly and completely.
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Do you have available
references?
PointClear’s lead generation services have a proven track
record with industry leaders such as Abbott, ALG, Arrow, Capgemini,
CenterBeam, Checkfree, Cognos, Indus, Iron Mountain, Lanier, Meadwestvaco,
Mille-Zell, Siemens, and Winthrop. You can read what
they have to say online, or contact us if you'd like to speak
to them firsthand.
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What added value does PointClear
offer?
Over the course of our engagement, it is PointClear's goal to be
your strategic partner. We hope to add value to your knowledge of
the market and the competition and to offer dynamics while playing
a role in shaping future marketing strategies and implementing our
lead generation services. Our Program Plan, for example, is so comprehensive
that it is often integrated into our clients' internal sales training
processes. One client stated that PointClear’s deliverables
are not just “better than” any other firm he has ever
worked with – they are "dramatically better."
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How can we get started?
Contact us today to learn more about our
lead generation services and how PointClear can help your business.
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