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Frequently Asked Questions about PointClear and Our Lead Generation Services

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Learn the answers to many of the frequently asked questions about our lead generation services.

How can PointClear help me grow my business?

Most of the companies we talk to struggle with prospecting. At PointClear, we take what may be your company's greatest weaknesses and turn them into its greatest strength. PointClear is a leading provider of outsourced Sales Opportunity Management™ (SOM) solutions and lead generation services for companies with complex sales processes. PointClear's lead generation services extend your sales and marketing efforts, resulting in accurate prospect market identification, highly qualified sales opportunities, and predictable, measurable results.

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What services does PointClear provide?

PointClear's expert team of sales and marketing professionals provide detailed intelligence that helps companies understand their markets, identify the most qualified sales opportunities, provide sales teams with ready buyers, and consistently verify results. Our comprehensive portfolio of ROI-based lead generation services includes:

  •  Building and optimizing marketing databases
  •  Multi-channel prospecting programs
  •  In-depth prospect profiling
  •  Fulfillment and e-fulfillment
  •  List segmentation
  •  Targeted market intelligence
  •  Closed-loop Sales Opportunity Management
  •  Response management,
  •  ROI analysis

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How are PointClear's business development associates better than telemarketers, appointment setting, or other lead generation services and techniques?

A full 100 percent of our business development associates have college degrees, and the average age of a PointClear business development associate is 32 (nine years older than the industry average, according to IDC). Each business development associate is trained in the most respected sales techniques, including Spin Selling, Solution Selling, and Miller Heiman Solutions. And our business development associates come from a sales and marketing background, bringing three to five years experience to our company when they join us.

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Will my potential clients know that they are speaking with a PointClear business development associate?

When you utilize our lead generation services, PointClear will work as an extension of your company. We speak your language, we know your industry's solution and sales processes, and we are your potential clients' peers. All our communications and follow-up are completed in your name and reflect your messaging and philosophy.

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Why should I outsource Sales Opportunity Management to PointClear?

Of all the critical success factors in sales, the first is identifying qualified opportunities, arguably the most important, but also the most difficult to achieve. With most sales and marketing departments comprised of fragmented buying teams and geographically disparate, functionally diverse groups, it is no surprise that the sales process frequently doesn’t measure up to the organization's potential. In fact, most companies overlook a surprisingly large number of real opportunities, simply because they are buried among dozens of worthless "leads" from cold calls, tradeshows, purchased lists, and so on. By outsourcing the Sales Opportunity Management process and taking advantage of our lead generation services, your organization can staff this critical business process with a group of world-class professionals dedicated solely to providing sales and marketing organizations with the resources, expertise, and efficiency required to get the job done.

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Can you prove ROI?

One of our client's sales teams documented $15,900,000 in their pipeline after just four months of working with PointClear. A variety of factors determine the time to ROI—but PointClear is committed to delivering a rapid return on your investment with our lead generation services. We will develop and manage a closed loop process with you, and the results will speak for themselves. In addition, we believe in accountability. Setting, meeting, and communicating about expectations are important parts of our process. At the conclusion of four to six weeks of program execution, your company and PointClear will develop a mutually-agreed upon service level agreement (SLA) to govern future performance on the project. If we do not meet the SLA, PointClear will continue to provide lead generation services at our expense until the SLA is satisfied. By executing an SLA, we can work with our clients to address and handle any concerns quickly and completely.

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Do you have available references?

PointClear’s lead generation services have a proven track record with industry leaders such as Abbott, ALG, Arrow, Capgemini, CenterBeam, Checkfree, Cognos, Indus, Iron Mountain, Lanier, Meadwestvaco, Mille-Zell, Siemens, and Winthrop. You can read what they have to say online, or contact us if you'd like to speak to them firsthand.

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What added value does PointClear offer?

Over the course of our engagement, it is PointClear's goal to be your strategic partner. We hope to add value to your knowledge of the market and the competition and to offer dynamics while playing a role in shaping future marketing strategies and implementing our lead generation services. Our Program Plan, for example, is so comprehensive that it is often integrated into our clients' internal sales training processes. One client stated that PointClear’s deliverables are not just “better than” any other firm he has ever worked with – they are "dramatically better."

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How can we get started?

Contact us today to learn more about our lead generation services and how PointClear can help your business.

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