Who is PointClear?
Who does PointClear serve?
What problems does PointClear solve?
What services does PointClear provide?
How does PointClear drive revenue for clients?
How is prospect development different from lead generation or telesales?
So it’s a “quality over quantity” philosophy?
What makes PointClear different?
Why not handle prospect development in-house?
PointClear is the leading prospect development company, helping B2B companies fill their sales forecasts with qualified revenue opportunities. PointClear closes the gap between marketing and sales—nurturing leads, engaging contacts and developing prospects till they’re ready to close.
B2B companies offering complex products and services, in technology, healthcare and business services industries. We develop prospects for companies such as UnitedHealth Group, Microsoft, LXE, SGI and D&B.
PointClear addresses the needs of clients needing more qualified prospects, more visibility into their market, and more predictability in their forecasting by identifying qualified sales opportunities, providing effective market coverage and delivering actionable market intelligence.
PointClear provides a range of prospect development services—lead generation, qualification and nurturing; event support; and data segmentation and management—not likely to be addressed by either marketing or sales. PointClear takes raw, unfiltered leads generated by marketing and develops them into qualified opportunities for sales.
In addition to identifying highly qualified revenue opportunities, we provide the broad market coverage and actionable market intelligence our clients need to succeed. We’re able to not only identify and nurture sales-ready buyers, but we have the resources to introduce our clients’ products and services to the entire market—making sure no opportunities are lost because the buyer wasn’t aware. In addition, we gather valuable intelligence about the market: Who’s in what position, what are the active business initiatives, and what inroads the competition is making. Opportunities … coverage … intelligence … only PointClear’s comprehensive prospect development methodology extends its clients’ resources by delivering all three.
Only a small percentage of leads are sales-ready buyers. Prospect development involves refining the volume of sales leads to identify most likely candidates—a critical first step in the sales process.
While there are lead generation firms adept at passing along names or setting appointments, they fail to deliver when it comes to sales performance. In contrast, PointClear focuses on identifying and nurturing the best prospects. This enables a client’s internal sales team to use their time most effectively by concentrating on candidates most likely to buy.
Exactly. PointClear believes one of the best ways to empower sales is to actually generate fewer, but better qualified, leads. PointClear associates accomplish this by establishing a meaningful dialogue with prospects. They also deliver prospects who are already knowledgeable about the clients’ offerings, and engaged, increasing the likelihood of a completed sale.
Our clients say PointClear stands out for three reasons:
Most companies don’t have adequate internal resources to engage in prospect development, including qualifying leads, separating them into prioritized groups and nurturing them over time. Marketing is usually focused on lead quantity not quality, and sales is looking for a more immediate return. This is the main reason many companies fail to uncover real business opportunities among the volume of leads generated through marketing, and the primary reason our prospect development services are in demand.
